Do you have permission to send your E-Newsletter?

To make sure you aren’t being marked as spam, and to comply with the current CAN-SPAM your mailing list needs to have permission to send. Learn who is and isn’t ok to send to and why it matters.

5 Reasons To Outsource Your E-Newsletter

5 Reasons to Outsource your E-Newsletter
E-Newsletters can be a great do-it-yourself marketing tactic. They are appealing because they are low cost, have minimal barrier to entry, and have proven potential for great return. But, should you be writing, creating and sending your e-newsletter yourself, or should you outsource it to a pro? Read 5 reasons you may want to consider delegating this work.

6 E-Newsletter Best Practices for 2016

As we head into 2016, email marketing continues its reign at the top of marketing tactics. It’s easy to get distracted with social media, search or pay-per-click ads, but study after study puts email marketing as the most effective way to build awareness, acquire leads, convert prospects, and retain current customers. These days, it’s easy  Continue Reading »

Responsive vs Mobile E-Newsletter Templates

Some of the biggest names in email marketing are featuring “mobile-friendly” templates for their users. With more and more people reading their email on phones and other smaller devices, it’s important to consider mobile when designing e-newsletters, read more about why mobile matters here. However, there is a big difference between a “mobile-friendly” template and  Continue Reading »

Should You Avoid Bulleted Lists In Your Newsletters?

Bulleted lists, otherwise known as ordered lists, can make text more quick to read. They allow a reader to quickly and easily read key points and convey importance or chronology. However, in your email newsletter you may want to think twice before using them. Bullets Don’t Always Look The Same By default, browsers and email  Continue Reading »