Can Your E-Newsletter Survive the New Year’s Purge?

It’s January, which means a time for reflection and resolutions. For many Americans, there is an urge to simplify and de-clutter. This includes dealing with our overflowing inboxes. Not only are we thinking about New Year’s resolutions, but many people are also returning from time away from the office which makes the email overload feel particularly acute.  Continue Reading »

Email Design Trends 2017

Today I spoke at Social Media Breakfast Maine about design trends for web sites and e-newsletters. If you’d like to find my complete slide deck, I’ve posted it to SlideShare. You may also like to read about 2017 Web Design Trends on the Visible Logic blog. Simplify and shorten The term e-newsletter came from the  Continue Reading »

Email Lists: Cross Checking and Excluding To Improve Engagement

Mail on the Mark features a bunch of super useful email list tools to help make sure your subscribers are getting content that’s valuable and relevant to them and making sure that you are only sending to that specific group. Here’s a list of some of those tools and examples of how we’ve used them.

Do you have permission to send your E-Newsletter?

To make sure you aren’t being marked as spam, and to comply with the current CAN-SPAM your mailing list needs to have permission to send. Learn who is and isn’t ok to send to and why it matters.

5 Reasons To Outsource Your E-Newsletter

5 Reasons to Outsource your E-Newsletter
E-Newsletters can be a great do-it-yourself marketing tactic. They are appealing because they are low cost, have minimal barrier to entry, and have proven potential for great return. But, should you be writing, creating and sending your e-newsletter yourself, or should you outsource it to a pro? Read 5 reasons you may want to consider delegating this work.