March 18, 2013
You’ve got your subscriber list all set, and you’ve even sent out a couple of emails. Now what? This week we’re taking a look at some things to consider after you’ve begun your email marketing campaign. These recent articles gave us some food for thought.
The 4 Kinds of People Reading Your Email – And Why They Open It Several Times
A helpful piece by Rebekah Henson for AWeber.
How 7 Businesses Improved Their Email Marketing Campaigns
We’ve talked a lot about the basics of an email marketing campaign. Sherice Jacob, for The Daily Egg, gives us some next steps.
Behind the Scenes: How We Do Our Own Email Marketing at MailChimp
An interesting look at an email campagin from one of the big names. By Ben for MailChimp.
Greatest Myth of Email Marketing: Unveiled
By Andrew Paul for Business 2 Community, this post tells us about the steps we need to realistically take in order to achieve our goals.
February 18, 2013
You’ve heard it everywhere: Mobile is the next big thing. Or, it’s already the big thing.
People are spending a lot of time time optimizing their web sites for mobile users, but have you thought about your e-newsletter? Email is one of the most used functions on smartphones. So if your e-newsletter is hard to read on a mobile device, you’re probably not connecting well with your audience.
One of the great features of Mail on the Mark is that you can track the type email client in the data that reads all of your e-newsletters. Let’s take a look at some stats.
Here is a partial review of the stats from a recent e-newsletter that a client sent. You can see that iOS devices accounted for more than 28% of their readers. Of note, Android users accounted for 2.8% It’s interesting to realize just how many devices see your e-newsletters. Also, because of Hotmail and Outlook’s mobile integration many of the 8% of the Hotmail users may be mobile viewers.
With restaurants, many people provide a personal email address when they join an e-newsletter list. So they are more likely to be viewing the e-newsletter at home or on their personal smartphone.
We have another client who sells mainly to a large companies. The email addresses on their list are mostly of work addresses. The news shared in the emails are specific to the industry. As you can see, the readership here is dominated by Outlook users.
While iPhone users is nearly the same, Outlook users far outnumber the all of the iOS devices. There is also less deviation in all of the types of email clients used by the recipients.
Our conclusion is that like with web design, e-newsletters that focus on the consumer market need to be mobile optimized. Ideally all e-newsletters are mobile optimized, but if your list is going primarily to work accounts where recipients sit at a desk to receive their email, it’s not nearly as pressing a problem. But if you are a restaurant, shop or other consumer-facing brand you need to get mobile-optimized on your e-newsletters asap.
Do you need a mobile-optimized e-newsletter? Give us a call. We can set you up with a mobile-optimized e-newsletter.
January 15, 2013
2013 is here! Is your e-newsletter up to date? Here are some recent articles about how to keep your email marketing campaign current.
10 Email Marketing Tips for 2013
written by Christine Brady for Business 2 Community, this article gives some great advice.
New Year’s Resolutions for Email Marketers
Sarah Zibanejadrad of Whatcounts.com gives three great ideas for keeping your enewsletter current
9 Reasons Why Your Email Marketing Campaign WILL Fail
Jasmine Henry, writing for Business 2 Community, tells us exactly what NOT to do
Don’t Forget Email Marketing; 13 Reasons
Dale Traxler of practicalecommerce.com writes on why email marketing is so important