April 16, 2014
This week we’re focusing on keeping your email marketing campaign working for you. After you do all the work of organizing a subscriber list, getting your content together, and working out your delivery schedule, there are more steps to take to make sure your campaign is maximized. Read the articles below for some helpful ideas.
This Statistics Roundup Will Improve Your Email Marketing Strategy
Sarah Greesonbach for Business 2 community shares some good things to keep in mind after you get your enewsletter up and running. We especially like the point about frequency, which is a really important factor and shouldn’t be overlooked.
Three Email Marketing Improvement Challenges for 2014
Writing for MarketingProfs.com, Karen Talavera tells us about some smart ideas to increase revenue from your email marketing campaign.
The Final Check
Robert Fenton of WizEmail writes about why it’s so important to do this, every time. Your emails need to be consistently professional, so get in the habit of making this final step.
Email List Segmenting: 3 Reasons Why It’s Necessary
Don’t forget about your subscriber list. Keeping it segmented and targeted correctly will make sure the right person is getting the right message. Written by Heidi Schmidt for Business 2 Community.
March 24, 2014
If you send out an e-newsletter, you should use an auto-responder email message when people first sign up for your list.
An autoresponder is an email that automatically goes out, based on certain rules. They can be set for things like birthdays or post-event emails. They are great because you set up the format once, and every time the event is triggered an email goes out.
A critical one to establish is to send out an email promptly when someone initially signs up for your e-newsletter.
If you send out your e-newsletter frequently, you may not need this, because the person signing up can just start receiving your regular newsletter. But for many business owners who send e-newsletter infrequently (one per month or less) or irregularly, it is a good to automate this process.
When someone has just signed up for your e-newsletter, they are showing interest in your product or service. They are ready and primed to hear from you. If you wait, you may have lost their interest. They may even forget who you are and think your email is spam.
So make sure you set up an email–or even a series of emails–to go out whenever someone signs up for your e-newsletter.
March 18, 2013
You’ve got your subscriber list all set, and you’ve even sent out a couple of emails. Now what? This week we’re taking a look at some things to consider after you’ve begun your email marketing campaign. These recent articles gave us some food for thought.
The 4 Kinds of People Reading Your Email – And Why They Open It Several Times
A helpful piece by Rebekah Henson for AWeber.
How 7 Businesses Improved Their Email Marketing Campaigns
We’ve talked a lot about the basics of an email marketing campaign. Sherice Jacob, for The Daily Egg, gives us some next steps.
Behind the Scenes: How We Do Our Own Email Marketing at MailChimp
An interesting look at an email campagin from one of the big names. By Ben for MailChimp.
Greatest Myth of Email Marketing: Unveiled
By Andrew Paul for Business 2 Community, this post tells us about the steps we need to realistically take in order to achieve our goals.