September 2, 2014
Pretty much every e-newsletter includes a link to easily unsubscribe.
The Can-Spam law requires that you make it easy for recipients to unsubscribe (although they don’t actually require one-click unsubscription), and nearly every major email marketing platform builds in one-click unsubscribe buttons so that the sender is quickly and automatically protected against complaints of spam.
But why let your committed readers unsubscribe when what they really want to do is update their email address?
If your content is good and you have a group of readers who want to stay in touch, you should make it easy for them to update their email address. If you only include an unsubscribe button, you are forcing readers to unsubscribe and then hunt down your subscribe button and sign up with a new email address. Many people will get stopped in their tracks somewhere during that process and you’ll lose them from your list.
We suggest that you include a link that allows for recipients to update their email address (or other preferences) with just one click. We make this easy for you with Mail on the Mark and can build it right into your e-newsletter blueprint.
April 16, 2014
This week we’re focusing on keeping your email marketing campaign working for you. After you do all the work of organizing a subscriber list, getting your content together, and working out your delivery schedule, there are more steps to take to make sure your campaign is maximized. Read the articles below for some helpful ideas.
This Statistics Roundup Will Improve Your Email Marketing Strategy
Sarah Greesonbach for Business 2 community shares some good things to keep in mind after you get your enewsletter up and running. We especially like the point about frequency, which is a really important factor and shouldn’t be overlooked.
Three Email Marketing Improvement Challenges for 2014
Writing for MarketingProfs.com, Karen Talavera tells us about some smart ideas to increase revenue from your email marketing campaign.
The Final Check
Robert Fenton of WizEmail writes about why it’s so important to do this, every time. Your emails need to be consistently professional, so get in the habit of making this final step.
Email List Segmenting: 3 Reasons Why It’s Necessary
Don’t forget about your subscriber list. Keeping it segmented and targeted correctly will make sure the right person is getting the right message. Written by Heidi Schmidt for Business 2 Community.
March 24, 2014
If you send out an e-newsletter, you should use an auto-responder email message when people first sign up for your list.
An autoresponder is an email that automatically goes out, based on certain rules. They can be set for things like birthdays or post-event emails. They are great because you set up the format once, and every time the event is triggered an email goes out.
A critical one to establish is to send out an email promptly when someone initially signs up for your e-newsletter.
If you send out your e-newsletter frequently, you may not need this, because the person signing up can just start receiving your regular newsletter. But for many business owners who send e-newsletter infrequently (one per month or less) or irregularly, it is a good to automate this process.
When someone has just signed up for your e-newsletter, they are showing interest in your product or service. They are ready and primed to hear from you. If you wait, you may have lost their interest. They may even forget who you are and think your email is spam.
So make sure you set up an email–or even a series of emails–to go out whenever someone signs up for your e-newsletter.