E-Newsletters can be a great do-it-yourself marketing tactic. They are appealing because they are low cost, have minimal barrier to entry, and have proven potential for great return. But, should you be writing, creating and sending your e-newsletter yourself, or should you outsource it to a pro? Read 5 reasons you may want to consider delegating this work.
As we head into 2016, email marketing continues its reign at the top of marketing tactics. It’s easy to get distracted with social media, search or pay-per-click ads, but study after study puts email marketing as the most effective way to build awareness, acquire leads, convert prospects, and retain current customers. These days, it’s easy Continue Reading »
Some of the biggest names in email marketing are featuring “mobile-friendly” templates for their users. With more and more people reading their email on phones and other smaller devices, it’s important to consider mobile when designing e-newsletters, read more about why mobile matters here. However, there is a big difference between a “mobile-friendly” template and Continue Reading »
Bulleted lists, otherwise known as ordered lists, can make text more quick to read. They allow a reader to quickly and easily read key points and convey importance or chronology. However, in your email newsletter you may want to think twice before using them. Bullets Don’t Always Look The Same By default, browsers and email Continue Reading »
If you are like most people, you have read a recently read a poorly-formatted enewsletter on your mobile device. By looking at it, you can tell that no one took the time to consider mobile when sending it. This oversight could mean text that’s too large or too small to read, broken layouts and slow Continue Reading »