FAQ

What is a design blueprint and how is it different than a template?

We hate the word template because it implies a generic-looking layout. It also suggests that you and your competition are selecting the very same template (because you are in the same industry). But essentially, a blueprint is a standard design and layout for your e-newsletters. You want to have your newsletter design be consistent month after month, and we want it to be easy for you to use and update. The blueprint serves that purpose.

What makes you different than those other services?

Nearly every other e-newsletter service out there has one or more of these weaknesses.

  1. they offer only predesigned templates with minimal branding and
  2. the custom design work they do is not backed by a highly professional graphic design and branding studio
  3. they rely on you to do most of the setup, even though you are not an expert at this.

Do I send the emails out myself?

You can if you want to with our do-it-yourself package. This is our most affordable option! We build the blueprints in a way that makes it easy for you to create great-looking, consistently-branded, easy-to-read newsletters. However, if you don’t have time to do it yourself, we can do it for you with our premium packages: either our We Send ‘Em For You package or our Complete Design and Writing package.

I don’t have a logo, can you create one?

The e-newsletter blueprint service does not include the development of a company logo. But our parent company, Visible Logic can help you out.

Can I stay with my existing newsletter provider, for example Constant Contact, Mail Chimp, AWeber, etc?

Yes you can, and sometimes there are reasons that makes this your best or only choice. However each system has it’s own unique set-up and restrictions. Give us a call at  207-370-4310 or use our contact form and we can discuss how we can create a better brand impression using your current e-mail service. Our basic and premium packages are priced based on using our e-newsletter service.

I’d like to use the We Send ‘Em For You plan, how do I submit the content for my newsletter?

All content must come electronically. Text can be typed directly into an email, sent as a Microsoft Word file, a shared Google doc or other text file. All logos, photos or other images should be sent electronically.