You’ve written your newsletter, placed your graphics, gathered your email list, and are all ready to hit ‘send’—but have you checked your pre-header text? Pre-header text (also known as preview text or a snippet) is the short text that displays below the sender’s name and subject line in your inbox. This little bit of text is key in catching your recipient’s attention and is a huge deciding factor on whether or not your email gets opened and read. It’s often overlooked or not given as much consideration as the subject line, even though they’re usually viewed at the same time. In an email research survey, 24% of respondents look at the preview text first when deciding if they will open an email. Here are a few tips to help you make the most of your pre-header text: Don’t leave the pre-header empty! If you leave this empty, some email readers will just pull in the first few words and make an… Continue Reading »
Read More...