Email Pre-header Text: Don’t Overlook this Important Detail

You’ve written your newsletter, placed your graphics, gathered your email list, and are all ready to hit ‘send’—but have you checked your pre-header text? Pre-header text (also known as preview text or a snippet) is the short text that displays below the sender’s name and subject line in your inbox. This little bit of text is key in catching your recipient’s attention and is a huge deciding factor on whether or not your email gets opened and read. It’s often overlooked or not given as much consideration as the subject line, even though they’re usually viewed at the same time. In an email research survey, 24% of respondents look at the preview text first when deciding if they will open an email. Here are a few tips to help you make the most of your pre-header text: Don’t leave the pre-header empty! If you leave this empty, some email readers will just pull in the first few words and make an… Continue Reading »

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Newsletter Design Best Practices 2017

Newsletter Design Best Practies 2017High-quality newsletter design is critical to the success of having your e-newsletter opened, read and clicked on. You often have only a split second to catch your reader’s eye before they decide to keep reading, or almost instantly delete your message.

If you’re hoping your newsletter has impact as it flashes into your readers’ inbox, design matters.

10 Design tips for better e-newsletters

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The Pros, Cons and Realities of Outsourcing Your E-Newsletter

It’s well known that email marketing is effective because it keeps you and your organization visible to customers and prospects. It can help you generate and nurture your leads and show off your expertise.

Your e-newsletter should be thought of as the foundation for a successful content-marketing strategy that includes blogging, social media, article-writing and PR. Email marketing can make or break promotional campaigns.

Pros and cons to outsourcing your newsletter…

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