To make sure you aren’t being marked as spam, and to comply with the current CAN-SPAM your mailing list needs to have permission to send. Learn who is and isn’t ok to send to and why it matters.
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E-Newsletters can be a great do-it-yourself marketing tactic. They are appealing because they are low cost, have minimal barrier to entry, and have proven potential for great return. But, should you be writing, creating and sending your e-newsletter yourself, or should you outsource it to a pro? Read 5 reasons you may want to consider delegating this work.
As we head into 2016, email marketing continues its reign at the top of marketing tactics. It’s easy to get distracted with social media, search or pay-per-click ads, but study after study puts email marketing as the most effective way to build awareness, acquire leads, convert prospects, and retain current customers. These days, it’s easy to send out an e-newsletter, but it’s hard to send out a really good e-newsletter: one that builds your brand, closes sales and grows your business. If you’re ready to jumpstart your e-newsletter in 2016, start by focusing on these best practices. 1. Mobile first Depending on your audience, mobile email will account for 15 to 70% of email opens. If smartphone users are not your largest group of email readers yet, they may be soon. And no matter what your statistics show, you can’t ignore this group. According to Movable Ink’s “U.S. Consumer Device Preference Report: Q1 2014,” 66 percent of brand marketing emails were opened… Continue Reading »
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Some of the biggest names in email marketing are featuring “mobile-friendly” templates for their users. With more and more people reading their email on phones and other smaller devices, it’s important to consider mobile when designing e-newsletters, read more about why mobile matters here. However, there is a big difference between a “mobile-friendly” template and a responsive template. Mobile-friendly templates These “mobile-friendly” email templates are designed specifically for users reading their emails on smartphones and tablets. Sounds great right? Nope! The problem is that they are designed for mobile devices only. This means if someone on your mailing list opens the email using one of these templates on a desktop they will still see the narrow layout and small images intended for a mobile device. These mobile-only templates are not smart enough to figure out which the device is being used. They serve up the mobile version no matter what. Even if your email list is dominated by smartphone users, there… Continue Reading »
Read More...Bulleted lists, otherwise known as ordered lists, can make text more quick to read. They allow a reader to quickly and easily read key points and convey importance or chronology. However, in your email newsletter you may want to think twice before using them. Bullets Don’t Always Look The Same By default, browsers and email clients add a left margin or padding to an unordered list which indents it from the left margin. The problem is that different email clients render the margin or padding differently. Because different email clients have different formatting for bulleted list, formatting it for one email client may make it look even worse in another. For example, Apple Mail and Gmail render the exact same bullets differently. Apple Mail renders left padding as the space for the bullets before the text, Gmail renders the the left padding as space, before the bullets. Outlook doesn’t display bullets in emails What’s even more frustrating is that in… Continue Reading »
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