Autoresponders Increase E-Newsletter Engagement For New Signups

If you send out an e-newsletter, you should use an auto-responder email message when people first sign up for your list. What is an Autoresponder Email? An autoresponder is an email that automatically goes out, based on certain rules. They can be set for things like birthdays or post-event emails. They are great because you set up the format once, and every time the event is triggered an email goes out. A critical one to establish is to send out an email promptly when someone initially signs up for your e-newsletter. If you send out your e-newsletter frequently, you may not need this, because the person signing up can just start receiving your regular newsletter. But for many business owners who send e-newsletter infrequently (one per month or less) or irregularly, it is a good to automate this process. When someone has just signed up for your e-newsletter, they are showing interest in your product or service. They are ready… Continue Reading »

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This Week in Email Marketing: Next Steps

You’ve got your subscriber list all set, and you’ve even sent out a couple of emails. Now what? This week we’re taking a look at some things to consider after you’ve begun your email marketing campaign. These recent articles gave us some food for thought. The 4 Kinds of People Reading Your Email – And Why They Open It Several Times A helpful piece by Rebekah Henson for AWeber. How 7 Businesses Improved Their Email Marketing Campaigns We’ve talked a lot about the basics of an email marketing campaign. Sherice Jacob, for The Daily Egg, gives us some next steps. Behind the Scenes: How We Do Our Own Email Marketing at MailChimp An interesting look at an email campagin from one of the big names. By Ben for MailChimp. Greatest Myth of Email Marketing: Unveiled By Andrew Paul for Business 2 Community, this post tells us about the steps we need to realistically take in order to achieve our goals.

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Mobile Usage On E-Newsletters: B2C vs B2B

You’ve heard it everywhere: Mobile is the next big thing. Or, it’s already the big thing. People are spending a lot of time time optimizing their web sites for mobile users, but have you thought about your e-newsletter? Email is one of the most used functions on smartphones. So if your e-newsletter is hard to read on a mobile device, you’re probably not connecting well with your audience. One of the great features of Mail on the Mark is that you can track the type email client in the data that reads all of your e-newsletters. Let’s take a look at some stats. Restaurant E-Newsletter Mobile Stats Here is a partial review of the stats from a recent e-newsletter that a client sent. You can see that iOS devices accounted for more than 28% of their readers. Of note, Android users accounted for 2.8% It’s interesting to realize just how many devices see your e-newsletters. Also, because of Hotmail and… Continue Reading »

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This Week in Email Marketing: Tips For 2013

2013 is here! Is your e-newsletter up to date? Here are some recent articles about how to keep your email marketing campaign current. 10 Email Marketing Tips for 2013 written by Christine Brady for Business 2 Community, this article gives some great advice. New Year’s Resolutions for Email Marketers Sarah Zibanejadrad of Whatcounts.com gives three great ideas for keeping your enewsletter current 9 Reasons Why Your Email Marketing Campaign WILL Fail Jasmine Henry, writing for Business 2 Community, tells us exactly what NOT to do Don’t Forget Email Marketing; 13 Reasons Dale Traxler of practicalecommerce.com writes on why email marketing is so important    

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This Week in Email Marketing: Keeping it Simple

We’ve reached that crazy time of year, when we’re extraordinarily busy, but we’re also starting to think about what goals we had for the year, and what they might be next year. Was starting an e-newsletter one of your goals? Maybe you’ve been overwhelmed with the idea of it. In the interest of simplicity, here are some recent articles on the basics to help you get started. The Noob’s Zen Guide to Email Deliverability Speak, Written by Nate Goodman, for Business 2 Community. This is a useful list of terms used in email marketing 5 Ways to Make Your Email Marketing More Effective By Jason Gervais, also for Business 2 Community. Simple steps for optimizing your email marketing campaign Game-Changers In Email Marketing Best Practices Waccara Yeomans of MediaPost writes on what’s changed and what’s stayed the same with email marketing In Email Marketing, Remember Your Manners Pete Prestipino writes for Website Magazine on the importance of saying thank you…. Continue Reading »

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