Opens and Clicks: Measuring Engagement in Your E-Newsletter Reports

When you start sending an e-newsletter, it’s very exciting to watch the open rate. It’s exciting to think about your customers and prospects opening, reading and connecting with your content. But how do you really know if your readers are engaged? Open rates in email marketing Open rates in email marketing are usually defined as a percentage. For example, if you have 1000 email subscribers and 400 open your email, your open rate is 40%. Does that mean that 60% didn’t care enough to open your email? Maybe. Unfortunately, some of the emails that didn’t get opened never made it into your targeted inbox. There are many reasons, including: The email address was invalid. It may have been entered incorrectly, or the recipient has closed the email address. Maybe the person no longer works at the company, or has changed ISPs. The email inbox has problems. These problems may include an inbox that is full or over capacity, or a… Continue Reading »

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What Content Should Go In Your E-Newsletter? 50 Ideas

Creating great content on a regular basis for your e-newsletter can be tough. It’s what stops many small business owners from starting an e-newsletter, or prohibits them from sending them regularly. Here is a list of 50 ideas to get you started. It’s a good idea to have a plan for what type of content will you send out regularly. Will there always be a long article plus tips? Will there be photos or charts? People build trust in your brand when you act in a way that is expected. Also, you should think about what type of personality you want to convey. The types of content you choose will affect your brand’s image. Some small business owners may finds it makes them appear more human if they include personal stories or jokes. For other organizations, this would be the wrong tone. Finally, don’t be afraid to ask your newsletter recipients what they’d like to hear more about. 50 content… Continue Reading »

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3 Reasons People Join Your E-Mail List

There are 3 main reasons that people decide to join an email list. Most people are wary of giving out their email address for fear that their inbox will get flooded with unwanted emails. Even if your e-newsletter does not fall under the legal definition of spam, if it’s irrelevant to your subscribers, it won’t help to market your business or build your brand’s good will. 3 reasons why people join your email list To get discounts. People want to get discounts on your products or services. This could mean sending out coupons, offering special discounts or notifying them of sales. It is more effective to offer something unique to email subscribers rather than just tell them about a sale that is available to everyone. Special discounts and coupons should included in the email marketing strategy of businesses in the retail arena such as stores, online stores, restaurants, etc. To get exclusive information or offers. Not every business discounts their… Continue Reading »

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This Week in Email Marketing: Keeping Your E-Newsletter Relevant

There are lots of people writing thoughtful articles and blog posts about email marketing. Here are a few of my recent favorites: 6 Reasons Why I Would Unsubscribe From Your Business’ E-Newsletter Written by: Andrew Hindes, president of The In-House Writer Posted on PR News’ Small Biz Report Don’t Bother With Social Media Until You Have Email Marketing Nailed John Jantsch of Duct Tape Marketing, explains why you need to start with Email marketing Email Newsletters vs. Promotions: Different Strokes for Different Folks Explains the difference between email marketing that is an e-newsletter vs an email promotion E-Newsletters – Spreading Your Message to the Masses 5 Reasons why your small business should use email marketing E-mail Newsletter: Don’t Skip This Effective Marketing Tool These aren’t your Dad’s newsletter Analyst Firm Finds Interactive Marketing Will Influence 80% of Consumer Discretionary Spending by 2015 Online marketing continues increase while mass marketing declines Reinvigorate Email Marketing Look to new methods of engagement to… Continue Reading »

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Is Your Email Ready for Mobile?

Email marketing continues to be one of the most effective forms of marketing that a small business can use. And, the rise of mobile devices such as smartphones and tablets mean that you need to consider how your email will be viewed on these devices. I looked at the statistics from one of our clients to see how their readers have changed email clients over the past two years. This client has a mid-sized list with a mix of personal and business addresses. Generally, a good cross section of our typical email readers. 2010 Most Popular Email Clients Apple first introduced the iPhone in the summer of 2007, and these stats are from May 2010. Android usage was .3%, iPad was .5% and nearly 19% was undetectable. Also interesting is that Gmail had just 1.1%. 2012 Most Popular Email Clients Fast forward two years and I pulled up this same client’s recent campaign. The iPhone is now their number one… Continue Reading »

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