Forbes says Email Marketing Key Marketing Goal for 2012

If you want a full pipeline of ideal prospects but have no time for marketing, do this: email marketing. Forbes’ put together it’s Minimalist’s Guide to Business Planning for 2012 and listed email marketing as the #1 thing to do. Ilise Benun offers a quick way to generate to content for 12 months of brief, but informative emails. We would add that having a well-designed email will make you look better. Make the best of your customer touch point by promoting a professional and cohesive brand image.

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Avoid Being Called a Spammer: 3 Categories of Spam Labels

Everyone hates spam in their email inbox. If you’re trying to run a successful email marketing campaign, you want to avoid being called a spammer. But… What is a spammer? How do you avoid being labelled a spammer? It’s helpful to realize there are 3 categories of spammers. 1. A Spammer in the Eyes of the Law The law is clear, you need permission to send email marketing messages to people. If you did not get their explicit consent to email them, you’re not following the law. That is why at Mail On The Mark we specifically ask you to let us know where and how you built your email list and confirm that again when uploading new lists. Therefore, the first way to be labelled a spammer is by doing things like buying a list of people’s email addresses, or scraping email addresses from web sites or even networking events and entering them into your email marketing database. These… Continue Reading »

We’re Giving Away 10 Free Custom-Branded E-Newsletters

Recently, Visible Logic the parent company of Mail on the Mark celebrated its 10th Anniversary! As a thank you to everyone who has helped us succeed the past ten years, we are giving away 10 free blueprint designs. Watch the video, below, to hear about the contest. Then read the guidelines and apply over at the Visible Logic blog.

Don’t Let Your E-Newsletter Suffer From New Years Resolutions

It’s the first week of a new year, and it seems like everyone is involved with some type of self-examination. Setting goals or declaring New Year’s resolutions is very common. One remark I’ve already heard a number of times is: “I’m going to reduce my inbox clutter, by unsubscribing to many of the emails and e-newsletters I get.” If you’re involved in email marketing, it can make you cringe to hear those types of remarks. But face it, we’re all overwhelmed by too much email. That means you need to work harder to keep your readership. To avoid your e-newsletter from getting the ax: Make sure the content is relevant to your readers. Give them something they want. It may be tips, or coupons, or information they can’t get anywhere else. Consider the frequency of emails that you send. Usually the number one complaint with email marketing is that it is too frequent and begins to annoy the reader. We… Continue Reading »

The Importance of Brand Identity in Email Marketing: Case Study

The reason we started Mail on the Mark was because we felt the major e-newsletter providers were not able to offer fully-branded solutions to our clients. Mail on the Mark is a division of Visible Logic, a graphic design studio that specializes in branding. We recognize that email marketing is an important part of our clients’ marketing strategy, and felt strongly that the brand identity should not be weakened through the use of generic templates. Why is it important to maintain brand identity when creating e-newsletters? We are all bombarded with too much email. Therefore, we are all very quickly scanning emails to decide if we should take the time to read them. We do this scan by reviewing the from, the subject line and/or quickly glancing at the body of the email. If a message is not from someone we recognize, we need even more reason to feel compelled to take the risk and open it. We just don’t… Continue Reading »

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