Writing & editing
We take over the writing, finding a graphic and sending on a regular basis. We can generate the ideas, do the writing, provide a custom image, and proof and send your e-newsletter, as well as import your subscriber list for you.
Features
Mail on the Mark is not your typical do-it-yourself solution from our competitors. Let us custom design, write and send a beautiful newsletter made with your own company branding and identity.
Complete and Consistent Newsletters
Custom Images
For every newsletter, we will find or create an image to make your content more engaging. It will always reflect your brand identity and it’s a great asset for social sharing.
Send
We carefully proof each newsletter, checking links, spelling and overall readability. Before we send it, you will see exactly what your e-newsletter looks.
Reports
Every time a campaign is sent, we’ll show you who is opening it, clicking links, forwarding it to their friends, or sharing it on social media. Reviewing these stats regularly, we’ll work with you to be constantly evolving and improving the content.
Professionally Designed and Customized Branding
Custom-designed & branded
Every blueprint is professionally designed to work with your corporate identity and branding. We customize it to your content—a monthly e-newsletter, a tip-of-the-day and special sale announcements, etc.
Mobile ready
All of our email blueprints adapt to the device of the reader. Yours will be mobile optimized for you.
Personalization
Insert things like name, company name, and more within the e-newsletter or in the subject line. Personalization has been shown to increase engagement. You can even go beyond the name, and display text or images based on custom values, such as member/non-member, new client, etc.
Personalized images and text
Go beyond the name with your personalization. Display text or images based on custom values, such as member/non-member, new client, etc.
No ugly logos
No offers for free trials in the footer of your e-newsletters.
Thoroughly tested
All of our templates are tested across the major email clients including Mac Mail, Outlook, Gmail, iPhone, etc.
Enhanced Marketing Tools
A/B split testing
Test out different subject lines or offers to a portion of your list and then go forward with whichever option produced the best results.
Autoresponders
Set up auto responders and drip based campaigns. These are great for sending out emails when people subscribe, or sending special offers for birthdays or other events.
Connect your blog to email
One of the most powerful ways to automate your marketing is to connect your WordPress blog to your e-newsletter. Blog posts can be automatically sent, or you can pick and choose manually.
Complete archives
All sent campaigns are archived so you can compare results, or copy and paste text. You can create an online library of past editions on your web site.
Grow Your Lists
We’ll import your lists
Provide your email addresses as Excel or .csv files and we’ll organize and import them for you.
Subscription form on your web site
Embed a subscription form on your web site. It can be formatted using CSS to fit in beautifully with your existing design.
Social sharing
Embed links to share your e-newsletter content on Facebook, Twitter through likes and shares. See the shares right in your reports.
Forward to a friend
Make it easy for your readers to share your content. And we’ll track the results for you.
List management
Create and divide your email list as you wish for targeted campaigns. When choosing who to send to, you can select to include or exclude exactly which list you want. Segment based on geolocation, previous opens, previous clicks.
CRM integration
CRM integration with SalesForce, Zoho, SugarCRM, etc. Using our API or third party synchronizers, Mail on the Mark can integrate with more than 100 different platforms
iPad Signup App
Our iPad sign-up app makes it easy for anyone to join your list right from an iPad. It’s perfect for your store checkout, an event, or anywhere else people might want to join your list in person.
Facebook subscribe
Drop a signup form right into your Facebook page, and feature it.
Reporting and Tracking
Integrate with Google Analytics
Automatically track your e-newsletter traffic in Google Analytics.
Opens and clicks
See who opens and clicks every email and every link.
Spam compliance reports
See who unsubscribed or marked your email as spam. Protection against resending to anyone who has done so.
Social Reporting
See who forwarded your email to a friend, as well as shares on Facebook and Twitter. See the true reach of your latest campaign, all in one place.
Unsubscribers and bounce lists
Easily review bounce lists and unsubscribes. We’ll automatically remove an unsubscribed person from your list, and re-send your email if it bounced.
Compare results
Review and compare different e-newsletter results.
Top Notch Deliverability and Spam Compliance
Top notch deliverability
Industry-leading mail servers, and relationships with ISPs. Domain keys and sender ID settings can be established with your web host for better deliverability.
ICANN anti-spam laws compliance
All emails will include key identifiers required by law including mailing address and unsubscribe options.
Immediate unsubscribe
Recipients who wish to unsubscribe can use a one-click link from any e-newsletter. We’ll protect you by checking that the email address is removed from all of your lists.
Cross list protection
We automatically cross check all your lists, to prevent you from sending to anyone who has asked to be removed. All unsubscribe requests are processed immediately.
ISP feedback
We work with ISPs to automatically remove anyone who marks your campaign as spam (ISP feedback loop integration).