How to Comply with CAN-SPAM Anti-Spam Law: 7 Rules

June 22, 2012 | Spam Compliance, Tips

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If you’re wondering about what is considered “spam” according to the FTC, they’ve put together this video that outlines the 7 rules to follow to make sure that you are compliant with the CAN-SPAM law of 2003.

7 rules to follow to comply with the CAN-SPAM act

  1. Your “From,” “To,” “Reply-To,” and routing information must be accurate.
  2. Don’t use deceptive subject lines.
  3. Identify the message as an ad.
  4. Your message must include your valid physical postal address.
  5. Tell recipients how to opt out.
  6. Honor opt-out requests promptly.
  7. You can’t contract away your legal responsibility to comply with the law.

To view these rules in detail, or to download the brochure, check out: The CAN-SPAM Act: A Compliance Guide for Business


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