Halfbrick Studios

game development studio

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About Our Client

Halfbrick Studios is a game development company founded in 2001. Hugely successful with games like Fruit Ninja on iPhone and iPad, they are now one of the most well-known indie developers in the world.

The Challenge

Halbrick needed a way to communicate quarterly to their licensees. These emails serve as a way to give updates on performance, announce new licensees, and titles as well as sharing resource links to help their licensees improve their businesses and develop new products.

The Solution

We developed a custom e-newsletter that incorporated the company’s bold, bright and fun look and feel. Included in the newsletter are custom created graphics to share information in a more visual way.

The Results

By sending their updates to their licensees with Mail on the Mark, Halfbrick is able to see in the reports who is reading and what links are being clicked. This way they have data about what information is relevant to their licensees.

(No need to adjust your screen, we’ve blurred the copy to protect Halfbrick’s privacy.)


Custom created graphics

Totally custom graphics to make your data and information more compelling and tie visually to your brand.


Mail on the Mark’s reports show which subscribers have opened, clicked and what browser they are using. This helps senders better understand their users and tailer their content accordingly.