The reason we started Mail on the Mark was because we felt the major e-newsletter providers were not able to offer fully-branded solutions to our clients. Mail on the Mark is a division of Visible Logic, a graphic design studio that specializes in branding. We recognize that email marketing is an important part of our clients’ marketing strategy, and felt strongly that the brand identity should not be weakened through the use of generic templates. Why is it important to maintain brand identity when creating e-newsletters? We are all bombarded with too much email. Therefore, we are all very quickly scanning emails to decide if we should take the time to read them. We do this scan by reviewing the from, the subject line and/or quickly glancing at the body of the email. If a message is not from someone we recognize, we need even more reason to feel compelled to take the risk and open it. We just don’t… Continue Reading »