Tag: email marketing

This Week in Email Marketing: Next Steps

You’ve got your subscriber list all set, and you’ve even sent out a couple of emails. Now what? This week we’re taking a look at some things to consider after you’ve begun your email marketing campaign. These recent articles gave us some food for thought. The 4 Kinds of People Reading Your Email – And Why They Open It Several Times A helpful piece by Rebekah Henson for AWeber. How 7 Businesses Improved Their Email Marketing Campaigns We’ve talked a lot about the basics of an email marketing campaign. Sherice Jacob, for The Daily Egg, gives us some next steps. Behind the Scenes: How We Do Our Own Email Marketing at MailChimp An interesting look at an email campagin from one of the big names. By Ben for MailChimp. Greatest Myth of Email Marketing: Unveiled By Andrew Paul for Business 2 Community, this post tells us about the steps we need to realistically take in order to achieve our goals.


How to Comply with CAN-SPAM Anti-Spam Law: 7 Rules

If you’re wondering about what is considered “spam” according to the FTC, they’ve put together this video that outlines the 7 rules to follow to make sure that you are compliant with the CAN-SPAM law of 2003. 7 rules to follow to comply with the CAN-SPAM act Your “From,” “To,” “Reply-To,” and routing information must be accurate. Don’t use deceptive subject lines. Identify the message as an ad. Your message must include your valid physical postal address. Tell recipients how to opt out. Honor opt-out requests promptly. You can’t contract away your legal responsibility to comply with the law. To view these rules in detail, or to download the brochure, check out: The CAN-SPAM Act: A Compliance Guide for Business


Forbes says Email Marketing Key Marketing Goal for 2012

If you want a full pipeline of ideal prospects but have no time for marketing, do this: email marketing. Forbes’ put together it’s Minimalist’s Guide to Business Planning for 2012 and listed email marketing as the #1 thing to do. Ilise Benun offers a quick way to generate to content for 12 months of brief, but informative emails. We would add that having a well-designed email will make you look better. Make the best of your customer touch point by promoting a professional and cohesive brand image.