You’ve got your subscriber list all set, and you’ve even sent out a couple of emails. Now what? This week we’re taking a look at some things to consider after you’ve begun your email marketing campaign. These recent articles gave us some food for thought. The 4 Kinds of People Reading Your Email – And Why They Open It Several Times A helpful piece by Rebekah Henson for AWeber. How 7 Businesses Improved Their Email Marketing Campaigns We’ve talked a lot about the basics of an email marketing campaign. Sherice Jacob, for The Daily Egg, gives us some next steps. Behind the Scenes: How We Do Our Own Email Marketing at MailChimp An interesting look at an email campagin from one of the big names. By Ben for MailChimp. Greatest Myth of Email Marketing: Unveiled By Andrew Paul for Business 2 Community, this post tells us about the steps we need to realistically take in order to achieve our goals.
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The Importance of Brand Identity in Email Marketing: Case Study
The reason we started Mail on the Mark was because we felt the major e-newsletter providers were not able to offer fully-branded solutions to our clients. Mail on the Mark is a division of Visible Logic, a graphic design studio that specializes in branding. We recognize that email marketing is an important part of our clients’ marketing strategy, and felt strongly that the brand identity should not be weakened through the use of generic templates. Why is it important to maintain brand identity when creating e-newsletters? We are all bombarded with too much email. Therefore, we are all very quickly scanning emails to decide if we should take the time to read them. We do this scan by reviewing the from, the subject line and/or quickly glancing at the body of the email. If a message is not from someone we recognize, we need even more reason to feel compelled to take the risk and open it. We just don’t… Continue Reading »
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