Tag: mobile

Mobile Usage On E-Newsletters: B2C vs B2B

You’ve heard it everywhere: Mobile is the next big thing. Or, it’s already the big thing. People are spending a lot of time time optimizing their web sites for mobile users, but have you thought about your e-newsletter? Email is one of the most used functions on smartphones. So if your e-newsletter is hard to read on a mobile device, you’re probably not connecting well with your audience. One of the great features of Mail on the Mark is that you can track the type email client in the data that reads all of your e-newsletters. Let’s take a look at some stats. Restaurant E-Newsletter Mobile Stats Here is a partial review of the stats from a recent e-newsletter that a client sent. You can see that iOS devices accounted for more than 28% of their readers. Of note, Android users accounted for 2.8% It’s interesting to realize just how many devices see your e-newsletters. Also, because of Hotmail and… Continue Reading »