In my last post I wrote about why you should use caution when growing your email list, to ensure you’re complying with Anti-Spam laws, but also to have more engaged readers. Now I want to move onto the topic of segmenting your list for even better engagement. Different Ways to Segment If you’re a Mail on the Mark client you know that you can upload your email names into multiple lists. You may want to begin by separating your existing list into sub-groups. A few examples: Separate by geography: If you have both face-to-face (or bricks and mortar) customers as well as internet-based customers you may want to separate the two lists. Example, Fitness company: Non-local customers and prospects may not be interested in events that take place far away. Only the local list will get notifications of classes and workshops, while everyone learns about internet-based training. Separate by industry or specialty: If you serve clients from multiple industries or… Continue Reading »