This Week in Email Marketing: Keeping it Simple

December 4, 2012 | Email design, Email lists, Email Marketing, Tips

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We’ve reached that crazy time of year, when we’re extraordinarily busy, but we’re also starting to think about what goals we had for the year, and what they might be next year. Was starting an e-newsletter one of your goals? Maybe you’ve been overwhelmed with the idea of it. In the interest of simplicity, here are some recent articles on the basics to help you get started.

The Noob’s Zen Guide to Email Deliverability Speak,
Written by Nate Goodman, for Business 2 Community. This is a useful list of terms used in email marketing

5 Ways to Make Your Email Marketing More Effective
By Jason Gervais, also for Business 2 Community. Simple steps for optimizing your email marketing campaign

Game-Changers In Email Marketing Best Practices
Waccara Yeomans of MediaPost writes on what’s changed and what’s stayed the same with email marketing

In Email Marketing, Remember Your Manners
Pete Prestipino writes for Website Magazine on the importance of saying thank you. Sounds simple but it works!

The Complexity of Simplicity in Email Marketing
Meredith Thornton for Business 2 Community tells us why simplicity is so important