This Week in Email Marketing: Keeping Your E-Newsletter Relevant

August 7, 2012 | Email Marketing, Tips

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There are lots of people writing thoughtful articles and blog posts about email marketing. Here are a few of my recent favorites:

6 Reasons Why I Would Unsubscribe From Your Business’ E-Newsletter
Written by: Andrew Hindes, president of The In-House Writer Posted on PR News’ Small Biz Report

Don’t Bother With Social Media Until You Have Email Marketing Nailed
John Jantsch of Duct Tape Marketing, explains why you need to start with Email marketing

Email Newsletters vs. Promotions: Different Strokes for Different Folks
Explains the difference between email marketing that is an e-newsletter vs an email promotion

E-Newsletters – Spreading Your Message to the Masses
5 Reasons why your small business should use email marketing

E-mail Newsletter: Don’t Skip This Effective Marketing Tool
These aren’t your Dad’s newsletter

Analyst Firm Finds Interactive Marketing Will Influence 80% of Consumer Discretionary Spending by 2015
Online marketing continues increase while mass marketing declines

Reinvigorate Email Marketing
Look to new methods of engagement to combat declining ROIs and deliverability

Email Marketing: Stop the Madness. Start Being Relevant.
An email blast is a thing of the past. Marketers must embrace today’s marketing requirements that involve a shift away from generic email marketing, and a move to dynamic, personalized messaging that will engage customers and boost results

Owning A Moment In The Inbox
Is there a best time to send your e-newsletter?